THE BRAND

Name - Chance is the fundamental element of our main business: insurance.  We chose "Financial" to be part of the name, because we are trusted like a financial institution, manage programs beyond their insurance aspect and also develop non-insurance programs  Chance is also the name of a special statistics magazine that gives us entrepreneurial inspiration
 
Logo - The icon represents a Rubic's cube face for the puzzles we solve and the border is designed to be like an arrow: for growth!

Colors - The mix of black, grey and white in the name and frame the is a sign of both seriousness and discreteness.  The brighter ones in the cube represent one of the original divisions that were unified in 2021 (see: History).